In 2022, I had the opportunity to work on creating a new brand identity for a beach store in Partido de la Costa, Argentina.
The main objective of the project was to design a beach character that would bring life and personality to the brand. The client was looking for a visual identity that resonated with the summery and relaxed atmosphere of the coast, creating an emotional connection with visitors and local residents. I developed a vibrant and friendly beach character that became the brand ambassador, achieving cohesion and immediate recognition in all brand applications. I designed a series of fun and colorful stickers, perfect for souvenirs and promotional gifts. I created T-shirt designs that reflect the beachy and youthful spirit, ideal for everyday use and as vacation memorabilia. Additionally, I designed collectible pins featuring the beach character, adding a touch of style to backpacks and clothing. I also developed a content strategy for social media that included images, graphics, and messages centered on the beach character, increasing engagement and the brand’s visibility on digital platforms. The new brand identity successfully captured the essence of the coastal environment, generating a stronger connection with the target audience and differentiating the store in a competitive market.
