MUNAY is a comprehensive branding project for a coffee brand that aims to convey joy and friendliness through its visual identity. The project involved the complete creation of the brand's identity, including the development of the logo, which is represented by a smile to reflect the brand's friendly and welcoming spirit.
In addition to the logo, a family of illustrations based on the smile was designed, adding cohesion and personality to all of MUNAY's visual communications. These illustrations were used in various brand elements, such as packaging, promotional materials, and social media content, creating a consistent and attractive visual experience for customers.
A detailed brand book was created to establish guidelines for the use of all visual elements of the brand, ensuring consistent implementation across all platforms and media. The brand book includes guidelines on the color palette, typography, graphic styles, and logo applications.
The goal of the project was to develop a solid, attractive, and easily recognizable identity in the market that highlights MUNAY as a friendly and joyful brand, aligned with the company's values and vision.
