I had the opportunity to collaborate on a design project for Saru Handroll Bar, where I developed a mascot that captures the essence and style of the restaurant. The process involved creating a handroll character with multiple expressions and poses, designed to convey the unique personality of the establishment while maintaining consistency with its visual identity. I carefully crafted every detail of the illustration, achieving an engaging representation that highlights the authenticity of the restaurant's dining experience.
This project allowed me to blend creativity with strategy, ensuring that the final result was a functional design that could be applied across various platforms, from social media to printed materials. Each illustration was developed with the goal of establishing a meaningful visual connection between the brand and its customers, delivering a fresh and adaptable image that can evolve over time.
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