In 2022, I had the privilege of collaborating with Atomic Kitchens on the development of FUKU, a disruptive brand destined to transform the landscape of Asian cuisine in Argentina.
FUKU emerges as a bold and authentic proposition in the world of dark kitchens. From its conception, we aimed to break conventions and deliver a unique culinary experience. The visual identity of FUKU reflects this irreverent spirit with a fresh and contemporary approach.
Throughout the design process, I explored vibrant colors, modern typography, and graphics inspired by Asian culture to convey the essence of FUKU. The brand stands out for its ability to adapt to current culinary trends while maintaining its distinctive identity.
