Back in March 2023, while I was working at the Pasta Bue advertising agency in Argentina, I had the privilege of collaborating on graphic design and art direction for the fall/winter collection of the renowned sportswear brand MAGHER.
The concept behind this collection, titled "REWILDING," represents an approach of getting closer to nature. Inspired by the beauty and freedom of the natural world, our vibe was to convey that connection in every graphic piece.
In addition, I want to mention that in this project with Magher, we ran a gender perspective campaign for International Women's Day (March 8th), where we were featured in an article on the Dossiernet website! The article highlights our participation in Magher's "Iguales" campaign, which aimed to reduce the gender pay gap and promote gender equality by lowering the cost of all women's clothing by 26% for at least a few days during the week of March 8th. This decision was based on a study that found that in Argentina, women's salaries tend to be 26% lower than men's for the same position. I'm proud to have been part of this project and to work on a campaign with a gender perspective regarding the gender pay gap.
>>LINK<<
